The
Company
Ray Johnston purchased the company in
1991 and became its president and major owner. His aggressive and innovative management
style combined with the ability to make an organization function to meet the task ahead,
has gained Las Brisas Hotels, Inc. the reputation for successful projects. It has obtained
its growth and financial performance from a strict adherence to high standards of quality
in every area of operation with innovative leadership, sound judgment and profitable
performance.
Recognized for its innovation in the
areas of development, management, renovation, concept positioning, and aggressive
marketing for both hotels and resorts. The company is also known for its involvement with
buyers, sellers, and developers seeking the skills from this company which has
consistently provided unique management and marketing service while adding value to each
property.
"No bigger than it needs to
be", is the company’s reputation for profitable management. The company
concentrates on hotels, resorts, restaurant management and development. It specializes in
renovation, refurbishment, concept and marketing positioning, consulting and turnarounds.
Las Brisas Hotels, Inc. is a properly
balanced- fully integrated operation. Professionally managed without sacrificing the
"personal touch."
A major objective of Las Brisas Hotels,
Inc. is to increase value via concept enhancement and repositioning of product. It is
supported by a strong operational intensity to make substantial improvements in
profitability.
Repositioning and conceptual
development through refurbishment needs is the defined management style integral to the
company’s practice.
Recent Las Brisas Hotels, Inc. projects
include the acquisition, finance, renovation and management of Southern California’s
Mountains premier Hotel- A European Chateau with the holiday franchise added to the
concept. Under company management, the positioning and marketing philosophy was also
altered, making it now the hotel of choice. 75% of all the skiing in Southern California
is now at its doorstep. A resort hotel in Palm Springs is another key example of the
company’s ability. It was purchased, financed, and repositioned by the company. It
now maintains the highest occupancy in the desert’s long history. Additional
specialized projects include the management, multi million dollar renovation, and
reposition of Los Angeles’ sixth largest hotel. A project which began in bankruptcy
and ultimately delivered financial results of a $3,500,000 net operating income turnaround
in less than 12 months. Las Brisas Hotels, Inc. was also involved in the planning stages
of two hotels under consideration for acquisition. Special projects such as the
negotiation and master plan for a major hotel and golf resort project further emphasize
the company’s diversified practice and technical expertise.
First-hand knowledge on a day-to-day
basis follows the company’s philosophy of professional management and its flexibility
in making necessary decisions.
The company recognizes that a hotel is
not a passive real estate investment; it is an operating business in which each hotel has
specific needs. The company brings practical experience to any hotel related service
offered. The service includes: management and operations, acquisitions,
buyer’s agent, financing availability, workouts, expert witness, bankruptcies,
receivership, consulting, and technical services.
Las Brisas Hotels, Inc. has always been
able to attract professional staff highly skilled to maximize the growth of any
hospitality organization to reach its fullest operating and financial potential.
Proof of management expertise is in the
quality of its assets and the strong returns they generate for investors and owners. Las
Brisas Hotels, Inc. meets all expectations.
The company’s objective is to join
forces in projects of any size while enhancing the profitability as a result of the
firm’s effort.
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