Our
Services
Skilled operating
management enhances the value of any property. Las Brisas Hotels, Inc. provides these
skills and services for owners in need of assistance. Its objective is to assist
each property and its facilities to respond to market demands and ultimately enhance
value.
For Owners
Seeking Operating Improvements:
The firm works closely
with owners to gain insights into the particular problems and opportunities presented by
each property. It undertakes the planning and management of services necessary to meet the
improvement objectives established in consultation with the owners.
As each step of an
improvement plan is implemented, actual returns can be compared against operating
expectations and value increases from better performance can be measured. As a result of
Las Brisas Hotels, Inc. management, hotels may be raised to a full quality level,
producing greater annual profit levels and enhancing the overall market value of the
property. Its management approach includes the following planning steps and management
services:
Review and Planning
Steps
- Review present concept, product
perception and position
- Market surveys
- Review of past performance and current
operations
- Review of capital requirements and
budgets
- Projections of expected future
performance
- Development/Renovation possibilities
from ground up, or upgrades, which is a key practice of the company
- Global business opportunities
- Feasibility study
- Technical services
- Expert witness
Management Services
- Implementation of correction or
repositioning of inadequacies found in the reviewing process
- Market plan- see next page
- Development/Renovation- See next page
Market plan- strong
marketing is crucial to every successful property, and Las Brisas Hotels, Inc. offers its
properties the potential of being the market leader through its strong marketing programs.
A marketing plan tailored to its needs and that of the consumer. A structure based on a
realistic appraisal of the property strength and the demand of the consumer. This type of
work created the reputation of repositioning properties in their market and then
dominating that market through targeted aggressive sales work.
Development/Renovation
Project- A hands on approach including facility evaluation, design, construction,
budgeting plan reviews, concept, market position, purchasing, financial ability, and
accounting decisions. This expertise gives Las Brisas Hotels, Inc. and its properties the
competitive advantage in the market place. This diversity from basic hotel management
makes Las Brisas Hotels, Inc. truly unique as it can direct the shape of the product to
coincide with market demand and then manage the property to the maximum extent of its
intended perceived use.
This aspect of
development is critical as it allows for a truly "build-to-suite" concept
created for a specific market.
- Implementation of management plan
- Establishment of reporting and control
system
- Direction, supervision and training of
employees.
- Acquisition or disposition- assist in
establishing optimum sale or purchase price
- Buyers agent- assist in obtaining the
optimum property with greatest potential
- Turnarounds/workouts
For Owners
Wishing To Sell A Property:
Las Brisas Hotels, Inc.
either directs the activities of existing management staff or takes over total
responsibility for the operation through its management while the property is being
prepared for sale.
The process begins by
compiling a descriptive history of the property and preparing a comprehensive analysis of
its current operations and competitive position in its market. This phase sets the stage
for developing and implementing the programs necessary to meet immediate operating
improvement objectives and advance the property to higher levels of market value.
Full knowledge of the
property is necessary for correcting operating weaknesses and to present the property in
its most favorable manner to prospective buyers.
The presence of Las
Brisas Hotels, Incs professional operating team broadens the "on going
business" appeal of a property. The firm also interfaces with and assists with the
brokerage community by providing the kind of detailed operating information and in-depth
management knowledge that buyers require. It supports the efforts of the brokers who will
represent and promote the property in seeking the highest obtainable price.
For Prospective
Buyers Requiring Assistance:
Las Brisas Hotels, Inc.
will utilize its network capabilities in order to bring forward properties that suite the
acquisition profile. The firm will prepare and analyze performance histories looking for
weaknesses and operating improvement potentials. Inherent weaknesses that cannot be
overcome must be identified so the prospective buyer does not unknowingly overpay for
profits that can never by achieved; conversely, recognizing improvement opportunities can
produce increased operating profits and immediate gains in property value.
As a result of the acquisition
analysis, a plan is developed including a capital budget and a five-year operating
projection that reflects anticipated profit levels. The plan provides a prospective
investor with an accurate property evaluation and specific programs for achieving improved
potentials.
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